In 1860, Tag Heuer watch company founder, Edouard Heuers main goal was to take time measurement precision to the next level, so he opened up shop and formed the Tag Heuer watch company. In time, due to his company’s advanced techniques, the term was coined and he became known as the “avant-garde of watchmaking.” Among the many innovations of the Tag Heuer watch company are the first chronograph watches measuring 100ths of a second in 1916, the automatic chronograph with a microrotor in 1969, was the first analog display quartz chronograph in 1983 and the grade 5 titanium carbon fiber chronograph mechanism in 1998. TAG Heuer one of the key references in Swiss Made watchmaking know-how, has obtained many impressive patents. Why has Tag Heuer been known as the “Swiss Avant-Garde“ since 1860? It’s their vision, mission and slogan, to sum it all up in their own words: ‘producing watches that constantly push back the frontiers of precision, reliability and aesthetics.’ Since 1860, Edouard Heuers passion was towards making sports watches in general, and chronographs in particular. Because of Tag Heuer’s innovation, precision, and endurance, they have been, and will forever be synonymous to the world of sports, notably Formula 1 racing, sailing and skiing. Tag Heuer has brought to us the a unique level of watchmaking know how in prestigious sports watches and chronographs, with world famous timepieces like the Carrera, Monaco, Chronosplit Manhattan, 2000 series and more recently the Kirium F1. Also the new Tag Heuer Link watch as been making waves in the industry.
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